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| Market Research: MicroSave-Africa | |
| We provide training and technical
assistance with the application of 18 tools designed by MicroSave-Africa.
These tools are currently being used successfully by MFIs and banks in Africa, Asia, Europe and Latin America, and enjoy prestige and acceptance by international donors and other organizations. These tools are used for: |
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Our IDEAS Team teaches these 7 steps in the diagram above so that you can learn how to develop your own market research. In the latter half of 2002, the IDEAS team has conducted research in Uganda, El Salvador, Guatemala, Columbia, Mexico, and Jamaica. We currently contract with Microfinance Opportunities, MicroSave-Africa,
Catholic Relief Services, World Vision, international and national
networks,and national MFIs. |
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| Our Executive Director, Carter Garber, and Salvador Muñoz, an IDEAS consultant from El Salvador, were invited by MicroSave-Africa to attend a Training of Trainers in Kampala, Uganda in May 2002 to be able to help spread the methodology in Latin America. They did field work in Uganda and El Salvador. In July of 2002, they led a three-week market research on ENLACE, a micro-lending agency partially owned by Catholic Relief Services. Both Team members were approved by MicroSave-Africa as Certified Service Providers. They each are assisting MicroSave-Africa by training and evaluating others in the Americas so they also can become Certified Service Providers. | |
| In August 2002, Carter Garber co-facilitated with MicroSave’s founder and director, Graham Wright, an international workshop in Washington, DC, co-sponsored by the SEEP Network and MicroSave-Africa. The training was bi-lingual and translated by other IDEAS Team members, Salvador Muñoz and Brian Beard. There were 34 microfinance practitioners, PVO representatives, and consultants, from countries as diverse as Bangladesh, Uganda, Peru and Mexico. | |
| Carter and Salvador are helping to supervise the technical aspects of the use of the MicroSave tools in various locations of Latin America and the Caribbean, including Guatemala, Columbia, and Jamaica. IDEAS members, Brian Beard and Cefi Corea, were active in the Mexican field work in October 2002. Members of IDEAS team, Gaamaa Hishigsuren, Marty Collier, and Jack Beckford, assisted with the research in Jamaica. | |
| The IDEAS Team is working with MicroSave-Africa
and Microfinance Opportunities on strategies to encourage the use
of the tools in Latin America in a similar manner that IDEAS did with
the AIMS-SEEP tools. PUBLICATIONS IN SPANISH: MicroSave-Africa has asked team members to assist in the oversight of the translation and dissemination of its Briefing Notes and other materials in Spanish. Those materials will appear on this web site in the coming months. See the “MicroSave Publications” page. |
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| MicroSave-Africa has its background
material, some of its market studies, and toolkits, such as Costing
and Pricing, in English on its web page at www.MicroSave-Africa.com.
The tools are available to certified trainers in English, Spanish, French, and Portuguese. |
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| Download here a Powerpoint presentation explaining the MicroSave tools. | |
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Identifying the needs and opinions of clients of microfinance programs;| IDEAS 1702 Dancing Fox Road, Decatur, Georgia, 30032 Tel: 404-378-7544 Fax: 404-378-9322 |
